AIST Awards

The Australian Institute of Superannuation Trustees is a national not-for-profit organisation whose mission is to promote and protect the interests of Australia's $450 billion not-for-profit superannuation sector. AIST provides professional training, consulting services and support for trustees and fund staff to help them meet the challenges of managing superannuation funds and advancing the interests of their fund members.

AMIST's Winning Campaign

AMIST Super submitted their 2010 co contribution campaign for the AIST Communications Award category. The campaign targeted members who would be eligible to receive some of the Government co-contribution money if they only contributed some after-tax money to their super account.

The campaign covered direct mail, worksite posters, website banners and email and sms blasts.

 

Judging Criteria

Overall, the judges based their decision on the following criteria:

Measurable Objectives and targets
Judges comments: very clear target market. Excellent objectives and targets and excellent awareness of audience.

Strategy
Judges Comments: Strategy demonstrated its aims and objectives with a tried and true method.

Execution
Judges Comments: excellent timing and execution with material that demands action. Well targeted and quite clever.

Results against objectives and targets
Judges Comments: Great Results!!